Using candidate relationship management (CRM) software is a great way to organize data, streamline your hiring process, and find the best candidates. Many recruitment marketing CRMs have unique tools and features to improve your recruitment and hiring efforts.
Discover how to get the most out of your recruitment marketing CRM.
What to look for in a recruitment marketing CRM
Depending on your industry and company size, what you need out of a recruitment marketing CRM will vary. However, there are several specific features you should always look for when choosing a new recruitment marketing CRM.
Automation
Recruitment marketing CRMs can attract new applicants by amplifying open positions on job sites, social media, and your career site. By automatically posting a job listing to Indeed, Monster, LinkedIn, SEEK, and more, your open positions get more exposure. An efficient recruitment marketing CRM also automatically shares roles to social media, your career site, and other channels.
Internal automation — another type of automation often found in recruitment CRMs — can optimize tasks like coding leads, assigning interaction scores, sending emails, and more.
Mobilization
A good recruitment marketing CRM will build your company a high-quality talent pipeline to fill vacancies as they arise. It will help you sift through potential applicants and send hot leads ‘nudge’ messages, personalized recommendations and relevant jobs to encourage them to apply for a role.
Recruitment marketing CRM traffic source data also shows where your career site visitors are coming from. When evaluating recruitment marketing CRMs, choose one that tracks where and how people find your job listings.
Engagement
A quality recruitment marketing CRM should provide an exceptional candidate experience. A reliable recruitment marketing CRM should be able to:
- send personalized emails tailored to each candidate’s location and demographic,
- answer questions via chatbots,
- offer automated content and relevant job updates to nurture interested jobseekers.
How to get the most out of your CRM
Use these five tips to ensure you’re getting the most out of your CRM software.
1. Update your candidates’ information
Make sure your candidates’ contact information is current and up to date. This is especially important if you’re keeping candidates on file to be considered for future positions. Your CRM should be able to send out reminders to your database to periodically ask them to update any important information.
2. Audit your CRM’s automation rules
To make your hiring process work for you, your CRM will be doing some complicated automation tasks. Regularly audit your CRM’s automated functions to ensure tags and actions happen smoothly and workflows trigger. Consider user feedback when updating your CRM’s processes: this will give potential applicants the best experience possible.
3. Use analytics to track and measure success
Recruitment marketing CRMs can analyze the trends, behavior, and data from your interested candidates at the pre-apply stage. These analytics can tell you how you measure up against different benchmarks and how you could tweak your process to produce the best results. Recruitment marketing CRMs also allow you to make informed decisions regarding your marketing and recruitment strategies.
4. Train your workforce
When implementing CRM software, user education is essential. This should include everyone who is directly involved, as well as those employees who may one day need to access and use the CRM. As you continue to update your CRM and its processes, regularly schedule meetings to educate your workforce.
5. Collaborate with other software
One of the biggest advantages to implementing a CRM is its ability to collaborate with your other tech solutions. Ensure your CRM software seamlessly plugs into the other components of your HR tech stack. That way, once an interested candidate submits an application, you can easily feed their data into your ATS, interviewing software, onboarding platform and more, making their hiring experience efficient and stress-free.
If you’re looking to hire the perfect person for your team, you’ll need a good recruitment marketing CRM. Clinch will work with you and your hiring team to build you a customized CRM that is optimized for your unique hiring process. Contact us today to learn how we can support you.
