Hiring new employees is no easy process. You have to create a job posting, attract suitable applicants, review each individual, and keep all of their information organized. And that’s before you conduct a single interview. Using recruitment marketing software can rid you of all those complications and make your hiring process easy and efficient. Here’s how it works.
What is recruitment marketing software?
Recruitment marketing software helps businesses market open jobs and positions in their company to potential candidates. These solutions are HR tech tools that attract talented candidates to your job listing through marketing methods that encourage them to apply to open positions. They automate, streamline, and improve the recruitment process to make it more hands-off and manageable for hiring teams. Recruitment marketing software can also be used in conjunction with your other HR tech platforms, such as an applicant tracking system (ATS), to make the hiring and onboarding process seamless.
Considerations for choosing recruitment marketing software
Here are six factors to consider when choosing the right recruitment marketing software for your business.
1. Job marketing capabilities
Recruitment marketing software is designed to help attract candidates to your business, but some solutions require a lot of work on your part to get started. When you’re considering recruitment marketing software, start by discussing your current pain points in the hiring process with your team. The best platforms automate the mundane, yet time-consuming processes so you can focus on the bigger picture. This can include personalized communications sent automatically at the right time, which reduces the amount of time recruiters have to spend on each individual.
2. User-friendliness
Having robust features means nothing if a software’s user interface isn’t easy to use. When looking into different recruitment marketing software, take the user interface into consideration. Ideally, your software should have a modern, accessible user interface that new users can easily learn and operate. This allows administrators to spend less time learning the system, and more time using it.
3. Candidate relationship management
Once you start receiving applications, you can keep track of them in your software with candidate relationship management (CRM) tools. Some recruitment marketing platforms allow you to build custom talent pipelines to keep high-quality candidates engaged with your brand. These features allow administrators to go beyond reactive recruitment, and instead focus on a proactive sourcing strategy. With a CRM, you can see where each candidate is within the application process, organize them into segments, and uncover insights to improve your hiring process.
4. Hiring analytics
The right candidate recruitment software will allow you to track and monitor the data from your applicants, compare and analyze the data to get helpful insights, and then use those insights to make improvements to your hiring process. For instance, hiring analytics can offer information that helps you identify areas for improvement (like better communication from the start) and allows you to see how you’re tracking against specific benchmarks (e.g. how long it takes to schedule an interview). Using hiring analytics in your sourcing process also better informs you about the entire candidate journey, from your first communication to signing hiring paperwork.
5. Content management software
Branded content can help you attract and recruit new talent to your open positions. The best candidate recruitment software includes content management features to help you attract highly qualified candidates. These features may include a career site builder, content management system, form builders, and more. The most advanced software uses AI to deliver unique candidate experiences while also providing advanced analytics to measure the effectiveness and ROI of your career site. Through these features, you can ensure that everything your company is putting out externally has a uniform brand and style.
6. Employee referral management
Today, many new employees are hired from internal referrals. Because these candidates come from your most trusted employees, they have background knowledge of your company and the role they’re applying for. Any candidate recruitment software you choose should allow you to easily manage these applicants, see their referrals, and compare them with others. This will help you quickly identify desirable prospects and take action before another company draws their attention.
If you’re looking for recruitment marketing software that attracts the best candidates and is easy to use, consider Clinch. Our CRM is highly customizable and simple to use, which makes finding the right candidate stress-free. Contact us today to see how we can support you.
