What if recruitment marketing isn't right for my organization?

Getting started with recruitment marketing can seem like a lot of effort, but it's not. This guide breaks down each aspect of recruitment marketing into bite-sized portions, and makes it easy for you to start implementing tactics today.

How is recruitment marketing different from recruitment?

Traditional recruitment deals with sorting, screening and interviewing applicants for a particular role. Modern recruitment marketing focuses on the step before: attracting the best applicants to express their interest or apply to work at an organization. Recruitment marketing follows the same principles as consumer brand marketing by generating ‘leads’ or qualified candidates at the top of the funnel. Candidates progress further down the funnel with high-touch nurturing using candidate relationship management (CRM) software. Once a candidate applies for a position, an applicant tracking system (ATS) captures and stores their information.

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Comments

We've helped businesses hire more than 1.4 million great people.

A step by step guide that makes recruitment marketing simple.

Straightforward explanations, checklists and worksheets.
Real-world case studies to tie it all together.
No jargon required.

Recruitment marketing helped
Flight Centre save $35K per hire

Frequently asked questions

What if recruitment marketing isn't right for my organization?

Getting started with recruitment marketing can seem like a lot of effort, but it's not. This guide breaks down each aspect of recruitment marketing into bite-sized portions, and makes it easy for you to start implementing tactics today.
How is recruitment marketing different from recruitment?

Traditional recruitment deals with sorting, screening and interviewing applicants for a particular role. Modern recruitment marketing focuses on the step before: attracting the best applicants to express their interest or apply to work at an organization.
Recruitment marketing follows the same principles as consumer brand marketing by generating ‘leads’ or qualified candidates at the top of the funnel. Candidates progress further down the funnel with high-touch nurturing using candidate relationship management (CRM) software. Once a candidate applies for a position, an applicant tracking system (ATS) captures and stores their information.