Gone are the days when job boards reigned supreme as the primary source of all new hires. Now, attracting and engaging jobseekers is more complex —and there are a multitude of channels in a recruiter’s toolkit to attract and engage the modern job candidate.
Whether you’re aiming to capture jobseeker interest, keep them engaged, or give them a little push to hit ‘apply’, here are five high-performing communication channels to include in your strategy:
1. The career site: where the journey begins
For 64% of jobseekers, their journey begins with your company’s career site. This digital gateway serves as the first interaction between candidates and your employer brand —where the journey from interest to application begins. Not just a hub for information, your career site is also a powerful channel for sourcing talent, and far more effective than traditional job boards. On average, job boards require 57 applications to yield a single hire, while a well-crafted career site trims that number to just 40 applications per hire.
But, the true magic happens when your career site is backed by a powerful Candidate Relationship Management (CRM) system. Your CRM acts as a data hub for all candidate information, enabling you to take recruitment to the next level. Here, you can efficiently build talent pipelines and segment candidates based on their qualifications and preferences. This allows you to collect valuable data to help personalize your approach through the rest of the hiring journey.
2. Personalized email: to drive applications
In an era of overflowing inboxes, it takes a personalized approach to cut through the noise and grab candidates’ attention. The good news is that using the information from your CRM, it’s easy to curate tailored email content, relevant opportunities, and strategic prompts based on individual candidate preferences.
The true strength of email lies in its potential to scale. Through automation, recruiters can seamlessly reach out to candidates en masse, delivering timely reminders, incomplete application prompts, or other relevant content to drive interest and engagement. Email sequences can all be created in advance and scheduled for optimal delivery times. This personalized communication, scaled by automation, secures email as a high-impact recruitment tool at all stages of the hiring process.
3. Text messaging: for on-the-go jobseekers
Like everyone, jobseekers are busy people. So, it’s crucial to reduce barriers to engagement and provide opportunities to capture interest on the spot. This is where text messaging steps in as a highly effective communication channel. Many candidate management systems, offer valuable features such as automated assistance and text-to-apply functionality. Using automated prompts, candidates can apply for roles anytime, anywhere, with their responses recorded and fed into the CRM. From here, recruiters can reach out or add these jobseekers to other nurture programs —driving engagement and increasing conversions. Text messaging is also an ideal way to send quick reminders, interview confirmations, and recruitment updates, ensuring that candidates remain actively involved in the hiring journey.
4. Social media: to build your employer brand
Social media platforms like LinkedIn, Twitter, Facebook, and Instagram are powerful tools for shaping your company’s employer brand. In today’s competitive job market, potential candidates are not just looking for jobs; they’re seeking organizations that resonate with their values, culture, and preferred work environment.
One of the most effective strategies on social media is leveraging employee-generated content. Encourage your employees to share their experiences, insights, and achievements within the company. Candidates are more likely to trust the experiences and testimonials of current employees over corporate marketing materials. Sharing this authentic content on social media offers a unique window into your company life —allowing you to showcase your brand’s personality and values, and allowing candidates to see what life at a company is really like.
5. Chatbots/AI: to give candidates a great experience
Chatbots and artificial intelligence (AI) are revolutionizing the recruitment process, offering candidates always-on access to information through a highly interactive experience. Chatbots engage in friendly conversations with candidates to capture their information and answer FAQs 24/7. Chatbots give candidates easy access to the information they need, helping them make informed decisions about their application and potential role within your organization.
Furthermore, chatbots save valuable time by automating administrative tasks, such as collecting contact information and sending this information through to the CRM. This streamlines the recruitment process, making it efficient and hassle-free for both candidates and recruiters.
Reach modern job candidates effectively with Clinch
Today’s recruiters have many ways to connect with modern job candidates. By taking an omnichannel approach, hiring teams will see greater candidate engagement and better recruiting outcomes with greater ROI.
Clinch helps talent acquisition teams attract the best talent, faster, with a range of easy-to-use talent attraction tools. From no-code career sites to a powerful CRM all backed by intuitive automation, you’ll have the tools you need to find the right people, in record time. Request a free demo today to see how we can enhance your hiring experience today.
