Today’s hiring happens as a result of the relationship that’s been forged between employer and candidate. As a relationship takes time to gather strength and trust, more and more employers are realising the benefits of starting the candidate conversation early, so that when a position does open up, they already have a network of engaged candidates they can reach out to.
Clinch leverages the principles of permission-based —or inbound— marketing, enabling you to surface, identify, and build relationships with candidates (active and passive) regardless of where they are in the job-seeking journey.
90% of those candidates who visit your careers content are not looking to apply for a job there and then. They are, however, demonstrating an interest in your organisation as a potential employer. Clinch Calls-to-Action are fully customisable additions to your landing pages that allow you to capture key information on and build out your talent network with those candidates who are interested, but not yet ready to apply.
The “softer-touch” non-apply Calls-to-Action enable your candidates to opt-in to your talent network, incentivised by the idea of connecting to your company, without the commitment or effort that filling out a job application entails.
Watch in real-time as the candidates you choose to nurture progress through the pipeline and into the apply stages.
You can grow your talent network manually, too. Clinch makes it easy to import a CSV file of existing candidates —from an ATS or email marketing system for example— into its CRM.
The Clinch Sourcing Pipeline leverages your growing talent pool, automatically surfacing those candidates who have previously shown an interest in similar roles at your company but haven’t yet applied for that job.