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Clinch Branding Guidelines

What is a brand?

Branding is a strategic combination of messaging, personality, visuals, tone, voice, content and communications that express a company’s identity and brand positioning. Branding is not just a logo or a color.

A company’s brand is conveyed in every piece of artwork, every document and all online communications related to the organization, including its mission statement, objectives, website, marketing collateral and press releases. Even its employees are a reflection of the corporate brand in the way that they talk about the company.

The Purpose of the Brand Guide

The purpose of this guide is to be a resource for all Clinch projects that incorporate the brand. We have provided you with many examples and files to assist you with colors, logos, templates and more.

The Proofing Process

All visual proofs should go through the Clinch Creative Team. Proofs are required before printing or presenting to confirm that all messaging and branding align with the company’s identity.

Logos

The Clinch Logo can be used in three color variations as illustrated on this page. PNG and EPS files can be downloaded below.

Clinch_logo_blue.png

Clinch_icon_black.jpg

Clinch_icon_blue.jpg

Clinch_icon_white.jpg

Colors

The primary colors below should be used in all Clinch branding, with secondary colors used where appropriate.

Blue

#0da1e2

(13, 161, 226)

Grey

#616d85

(97, 109, 133)

Green

#65c8ac

(101, 200, 172)

Typography

We use Raleway as our main header typeface and Open Sans for paragraph text.

Raleway

Raleway is an elegant sans-serif typeface family intended for headings and other large size usage.
We use this font for headers in font weight 600.

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Text, Letter, Alphabet, Handwriting

Open Sans

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets.
We use this font for body text in font weight 300.

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Text, Letter, Alphabet

Social Media

Profile Photo

twitter profile

Cover Photo

Clinch_cover_photo.png