Branding is a strategic combination of messaging, personality, visuals, tone, voice, content and communications that express a company’s identity and brand positioning. Branding is not just a logo or a color.
A company’s brand is conveyed in every piece of artwork, every document and all online communications related to the organization, including its mission statement, objectives, website, marketing collateral and press releases. Even its employees are a reflection of the corporate brand in the way that they talk about the company.
The Purpose of the Brand Guide
The purpose of this guide is to be a resource for all Clinch projects that incorporate the brand. We have provided you with many examples and files to assist you with colors, logos, templates and more.
The Proofing Process
All visual proofs should go through the Clinch Creative Team. Proofs are required before printing or presenting to confirm that all messaging and branding align with the company’s identity.
The Clinch Logo can be used in three colour variations as illustrated on this page. PNG and EPS files can be downloaded below.
Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. We use this font for body text in font weight 300.