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Recruitment marketing – Episode 3: Thinking like a marketer


About the episode:

Winning the best talent is harder than ever before. Candidates expect to be treated like consumers in the recruitment process, which is why savvy hiring teams are thinking like marketers.

Recruiters spend thousands of dollars advertising open roles – can they prove the effectiveness of these channels? Or which channel is providing more quality candidates? Just like marketers, recruiters need to prove ROI on their efforts.

Join Marion Robinson, Chief Growth Officer, as she walks through marketing best practices and explains how top recruiters are implementing them today.


  • Marketers personalize the consumer journey: do the same to build a great candidate journey

  • Be targeted: understand your personas and what resonates with them

  • Nurture engaged people so that when they’re ready to apply, you’re top of mind


Marion Robinson is responsible for spearheading global growth for PageUp in all its forms. She provides strategic direction across PageUp’s client advocacy, partner alliance, marketing and brand-building programs, ensuring total alignment between them so as to deliver on the PageUp growth strategy. Leveraging a wealth of experience in client management roles across a range of industries including Banking, Human Resources and IT, Marion understands the daily people challenges of our clients first-hand.

Belinda Cawthorne is an organizational development specialist at PageUp, focused on leading, delivering and embedding best practice development, assessment, and HR technology solutions to support both people strategies and organizational objectives.