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Recruitment marketing – Episode 2: Easing hiring pain points with recruitment marketing


About the episode:

Whether you’re hiring at scale, improving diversity and inclusion or looking to fill specific skills gaps, recruitment marketing has a key role to play in helping organizations win the best talent.

Join Belinda Cawthorne, Organizational Development Specialist, and Marion Robinson, PageUp Chief Growth Officer, as they dissect the biggest pain points different industries experience when hiring, and how recruitment marketing can help.


  • Hiring has fundamentally changed because of COVID-19. Organizations are adapting rapidly to the changing environment and market demands.
  • Being able to engage and nurture talent both externally and internally is an ongoing challenge.


Marion Robinson is responsible for spearheading global growth for PageUp in all its forms. She provides strategic direction across PageUp’s client advocacy, partner alliance, marketing and brand-building programs, ensuring total alignment between them so as to deliver on the PageUp growth strategy. Leveraging a wealth of experience in client management roles across a range of industries including Banking, Human Resources and IT, Marion understands the daily people challenges of our clients first-hand.

Belinda Cawthorne is an organizational development specialist at PageUp, focused on leading, delivering and embedding best practice development, assessment, and HR technology solutions to support both people strategies and organizational objectives.